View our Facebook page

Enter your search text and press "Go"

New Products:

Lowrance launches Elite 4 & Mark 4 sounder/GPS

02 Dec 2011

By Scott Thomas

LOWRANCE yesterday launched its Elite 4 and Mark 4 sounder and sounder/GPS combo units in a media event held at Narabeen Lake north of Sydney.

Sounder and GPS technology has come a long way over the past few years. Some of the latest gear suited for larger and more expensive boats is incredible and has become a vital part of any serious sportfishing boat's arsenal. What's equally impressive, and a lot more affordable, is the latest line up of smaller units now on the market. Companies such as Lowrance are feeding some of the latest technology down into smaller products and this is fantastic news for the growing army of keen kayak fishos out there. The Elite 4 and mark 4 range is aimed squarely at this popular 'yak fishing market. Small tinny users or someone looking for a decent secondary sounder unit would also find these suitable.

The line-up offers a number of options starting at the lower end greyscale unit, with a RRP of $299, right up to a colour Downscan Imaging (DSI) fishfinder/chartplotter, with a RRP of $499.

There are six units in the new range: The Mark-4 fishfinder/chartplotter (greyscale); Elite-4x dual-frequency fishfinder (colour); Elite-4x DSI fishfinder; Elite-4m chartplotter; Elite-4 fishfinder/chartplotter; and the Elite-4 DSI fishfinder/chartplotter.

Both series feature bright, LED-backlit, 8.9cm displays that provide good visibility at wider viewing angles, as well as readability in all conditions, including direct sunlight. Yesterday's woeful conditions weren't exactly favourable to viewing a small screen with cloudy weather creating glare and plenty of salt spray that would have tested any sounder unit. However, the screens delivered a decent clear image, even while wearing polarised sunnies. The screens are only small, which is ideal for use in a kayak, although it's worth mounting the units close to the paddler for best viewing.

Non-DSI models feature Lowrance's dual-frequency, transom-mount 83/200kHz Skimmer transducer with up to 120° of coverage, advanced signal processing and accurate water temperature readings. Utilising proven greyscale or colour technologies, the units reach depths in excess of 300m (1000ft).

DSI-equipped models deliver great below-the-boat views of bottom structure such as rocks, vegetation and drop-offs, as well as thermoclines, baitfish and target fish. Providing crystal-clear underwater definition in shallow and deep, fresh or saltwater, the DSI models also help anglers recognise variations in weed growth and bottom composition.The rugged, low-profile, dual-frequency DSI Skimmer transom-mount transducer with built-in temperature sensor operates at 455kHz for wider and deeper coverage, or at 800kHz for more concentrated scans in shallower conditions with greater target separation.

All fishfinders in the Mark-4 and Elite-4 series feature Lowrance's TrackBack function, which allows anglers to scroll back into sonar history and pinpoint possible fishing hotspots. This is a great feature and really useful for 'yak fishos who easily drift past likely looking spots.

Featuring a built-in GPS antenna, the chartplotter models are pre-loaded with a built-in background map and also feature a waterproof microSD memory-card slot for Navionics charts. Owners can store up to 3000 waypoints, 100 routes with 100 waypoints per route, 100 retraceable plot trails and up to 10,000 points per trail.
All Mark-4 and Elite-4 models feature a simplified user interface with a start-up wizard to optimise performance for specific user needs, while the backlit-enhanced keypad provides fast one-handed control of the menus.

The slimline design allows the units to be flush-mounted or bracket-mounted for tilt-swivel operation, and each model features a quick-release latch for easy removal. Fully waterproof to IPx7 standard, all models are also covered by a one-year limited warranty.

View on Utube @

Click on one of the links below to view the full new product.

New Products List:

18/01/2021 New Lowrance Active Target LIVE Sonar - Game On !
13/01/2021 Shimano Celebrates 100th Centennial
30/09/2020 NEW 2020 Shimano Digital Catalogue
22/06/2020 Power your adventures with Yolotek
06/06/2020 STORMR -
17/04/2020 T-H Marine and HydroWave
11/08/2019 Public Day for this Year Australian Fishing Tackle Trade Show - AFTA 2019
04/08/2019 NEW Shimano SLX DC
23/05/2019 NEW Shimano Stradic FL
25/04/2019 Shimano Stella SW 19
09/11/2018 Lowrance HDS Live High Performance Fish Finders
21/04/2018 New Squidies Bio Tough Range
21/04/2018 NEW SHIMANO STELLA FJ - Available NOW !
21/04/2018 Massive Sonar Upgrade to Lowrance Display available NOW !
06/08/2017 YETI - finally available in Australia !
25/03/2017 NEW Lowrance HDS Carbon Has Arrived !
05/02/2017 Get your vehicle out of bogs with Bog Out !
27/12/2016 New Lowrance Carbon Units
13/08/2016 NEW Minn Kota Rip-Tide Terrova !
13/08/2016 Squid Nation Flippy Floppy
13/08/2016 Australian Fishing Tackle Trade Show - AFTA July 2016
10/10/2015 Lowrance 3D Structure scan !
10/10/2015 TBS Boat Shoes
22/08/2015 Tonic Gen 2 "Slice" Thinnest polarised glass lenses on the planet !
22/08/2015 Cranka Crabs Wins John Dunphy Innovation Award at AFTA 2015
22/08/2015 AFTA 2015 - Shimano Cleans Up "Best in Show" Awards !
12/07/2015 Tonic Eyewear Gen2 lens !
22/03/2015 Squidgy S-Factor Now Available individually !
22/03/2015 Squidgy Pro Prawns !
14/03/2015 Squidgy "Major Mitchell" PINK & S-Factor Individual tubes
14/03/2015 Lowrance Gen3 units
13/07/2014 Australian Fishing Tackle Association ( AFTA ) Trade Show 2014
10/03/2014 Shimano Fishing Australia Releases NEW Web site !
29/01/2014 Burke Wet Weather Jackets & PDF's
05/01/2014 Power-Pole Drift Paddle
10/12/2013 Lowrance Sonar Hub = Chirp
09/12/2013 New Shimano Social Pic App Released
08/12/2013 New Squidgy Whip Baits !!!
13/10/2013 Wave Away Sonar and GPS cleaner
06/09/2013 New Shimano Range from AFTA 2013
25/08/2013 SPF 50 Dri Screen !
06/05/2013 Squidgy Secret Weight Jig Heads
14/03/2013 Lowrance InSight Genesis Mapping !
27/02/2013 Power Pro Bite Motion !
27/02/2013 Shimano Calcutta D Series baitcasters
21/02/2013 Squidgy Weapon Jig Heads
03/02/2013 Yeti Coolers - NOW Available in Australia !
21/01/2013 Shimano Stella SW - 2013
16/01/2013 Shimano OCEA Switch Bait Rods
21/10/2012 FlyFisher 13 - Out Now !
08/10/2012 LOWRANCE Gen 2 Touch - Released !
27/09/2012 WIN a 10 year supply of Squidgies !
29/08/2012 Shimano Stella 4000 SW
29/08/2012 Shimano AERO 4000SPFA!
28/07/2012 Power-Pole Blade Series
08/05/2012 Tonic Eye Wear - Professional Polarised Glasses
18/04/2012 FlyFisher #12 - Out Now !
27/03/2012 Lowrance releases StructureScan® HD – More Range, Greater Resolution
11/12/2011 New Lowrance HDS® Gen2 Units
08/12/2011 Lowrance launches Elite 4 & Mark 4 sounder/GPS
08/12/2011 FlyFisher #10 - Out Now !
08/12/2011 December edition of Fishing World is now on sale !
08/12/2011 Power Pro Super 8 Slick Braided Line
06/12/2011 Shimano Ocea Pencil Stick Baits
06/12/2011 Shimano WaxWing lures
06/12/2011 Shimano Tropical Tackle System
04/09/2011 2011 AFTA Tackle Show
16/12/2010 G.Loomis NRX Fly Rod Review - 1st Impressions ......
20/10/2010 Shimano Curado G series
19/10/2010 Shimano Stradic Ci 4 - Carbon Infused !
19/10/2010 Shimano 2010 - Stella FE - A Spinning Revolution !
18/10/2010 G.Loomis NRX Rods - The best rods ever built !!!!!!!
18/10/2010 Starlo & Bushys Squidgies - NEW Colours 2010
18/10/2010 Flyfisher Issue 9 - Early Season 2010
18/10/2010 Suzuki Launches NEW DF 60 - 4 Stroke
18/10/2010 Lowrance Sonic Hub & 3.5 Update
18/10/2010 Lowrance LSS-1 Structure Scan
13/03/2009 New Products
  »New Products 

click to view document
© 2006
Hosting & design by DrewBytes