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New Products:

It has never been easier to capture your fishing adventure and to share your story with a friend, a group, or the world than it is with the Shimano Social Pic app. Capture your photo on your iPhone, bring in photos from your PC, or transfer them directly from your DSLR on the boat! 

Collaborate with other story-tellers on the same story to capture an adventure from different perspectives. Make your images look great with our Remix engine, film presets, and gesture editing. And you can’t mess up a photo, because all of our editing is non-destructive - you can start over, remix, and re-post images again and again without ever losing the quality of the original! If you see a photo you like, you can explore the edits that were made in the remix editor yourself and learn how others have made their photos look so great. Join the community that shares your passion for fishing, brought to you by the makers of the best tackle in the world.


* Capture images in the moment with your iPhone, or activate one or more Toshiba FlashAir cards (in-app purchase per activation) and browse your DSLR images from your phone or seamlessly synchronize them with your iPhone as you shoot.
* Use the cloud wallet to bring any images online from your PC or to offload those large DSLR images from your phone to the cloud, freeing up space to shoot more!
* Make breathtaking images that showcase your adventure with the help of our revolutionary Remix engine - a few gestures to apply gorgeous films, borders and effects to any image non-destructively.
* Create a story, where you can share your images and your thoughts privately or publicly. It can be a private diary, a story shared with one friend, a group, or the world. You decide and control the sharing!
* Invite contacts to be authors in your story and to contribute their own images and thoughts! Collaborative conversations and story-telling is a blast!
* See a compelling image that somebody else has posted and want to know how they did it? Remix their photo to see the exact edits they applied! Learn how to make your images even better!
* Do you have an idea for expressing a photo differently? Remix a photo that has already been shared and re-post your take on that photo! Invite friends to remix your photos! Remixing and re-sharing is an addictive social activity!
* See Shimano stories! Shimano curates the best public content for your enjoyment! Everybody has access to Shimano stories!
* Explore other public stories and join them to subscribe to their content!
* Comment on posts! Engage in conversations! Meet others who love fishing!
* Create a smart story feed by linking a story to a Facebook album. Every author’s image post will automatically flow to that Facebook album! What a great way to let Facebook friends follow a fishing adventure or an event!
* Get your contacts to use the app by inviting them to a story! Simple invitation links are generated by the app and sent via SMS, e-mail, etc.

Download the App now @

Click on one of the links below to view the full new product.

New Products List:

18/01/2021 New Lowrance Active Target LIVE Sonar - Game On !
13/01/2021 Shimano Celebrates 100th Centennial
30/09/2020 NEW 2020 Shimano Digital Catalogue
22/06/2020 Power your adventures with Yolotek
06/06/2020 STORMR -
17/04/2020 T-H Marine and HydroWave
11/08/2019 Public Day for this Year Australian Fishing Tackle Trade Show - AFTA 2019
04/08/2019 NEW Shimano SLX DC
23/05/2019 NEW Shimano Stradic FL
25/04/2019 Shimano Stella SW 19
09/11/2018 Lowrance HDS Live High Performance Fish Finders
21/04/2018 New Squidies Bio Tough Range
21/04/2018 NEW SHIMANO STELLA FJ - Available NOW !
21/04/2018 Massive Sonar Upgrade to Lowrance Display available NOW !
06/08/2017 YETI - finally available in Australia !
25/03/2017 NEW Lowrance HDS Carbon Has Arrived !
05/02/2017 Get your vehicle out of bogs with Bog Out !
27/12/2016 New Lowrance Carbon Units
13/08/2016 NEW Minn Kota Rip-Tide Terrova !
13/08/2016 Squid Nation Flippy Floppy
13/08/2016 Australian Fishing Tackle Trade Show - AFTA July 2016
10/10/2015 Lowrance 3D Structure scan !
10/10/2015 TBS Boat Shoes
22/08/2015 Tonic Gen 2 "Slice" Thinnest polarised glass lenses on the planet !
22/08/2015 Cranka Crabs Wins John Dunphy Innovation Award at AFTA 2015
22/08/2015 AFTA 2015 - Shimano Cleans Up "Best in Show" Awards !
12/07/2015 Tonic Eyewear Gen2 lens !
22/03/2015 Squidgy S-Factor Now Available individually !
22/03/2015 Squidgy Pro Prawns !
14/03/2015 Squidgy "Major Mitchell" PINK & S-Factor Individual tubes
14/03/2015 Lowrance Gen3 units
13/07/2014 Australian Fishing Tackle Association ( AFTA ) Trade Show 2014
10/03/2014 Shimano Fishing Australia Releases NEW Web site !
29/01/2014 Burke Wet Weather Jackets & PDF's
05/01/2014 Power-Pole Drift Paddle
10/12/2013 Lowrance Sonar Hub = Chirp
09/12/2013 New Shimano Social Pic App Released
08/12/2013 New Squidgy Whip Baits !!!
13/10/2013 Wave Away Sonar and GPS cleaner
06/09/2013 New Shimano Range from AFTA 2013
25/08/2013 SPF 50 Dri Screen !
06/05/2013 Squidgy Secret Weight Jig Heads
14/03/2013 Lowrance InSight Genesis Mapping !
27/02/2013 Power Pro Bite Motion !
27/02/2013 Shimano Calcutta D Series baitcasters
21/02/2013 Squidgy Weapon Jig Heads
03/02/2013 Yeti Coolers - NOW Available in Australia !
21/01/2013 Shimano Stella SW - 2013
16/01/2013 Shimano OCEA Switch Bait Rods
21/10/2012 FlyFisher 13 - Out Now !
08/10/2012 LOWRANCE Gen 2 Touch - Released !
27/09/2012 WIN a 10 year supply of Squidgies !
29/08/2012 Shimano Stella 4000 SW
29/08/2012 Shimano AERO 4000SPFA!
28/07/2012 Power-Pole Blade Series
08/05/2012 Tonic Eye Wear - Professional Polarised Glasses
18/04/2012 FlyFisher #12 - Out Now !
27/03/2012 Lowrance releases StructureScan® HD – More Range, Greater Resolution
11/12/2011 New Lowrance HDS® Gen2 Units
08/12/2011 Lowrance launches Elite 4 & Mark 4 sounder/GPS
08/12/2011 FlyFisher #10 - Out Now !
08/12/2011 December edition of Fishing World is now on sale !
08/12/2011 Power Pro Super 8 Slick Braided Line
06/12/2011 Shimano Ocea Pencil Stick Baits
06/12/2011 Shimano WaxWing lures
06/12/2011 Shimano Tropical Tackle System
04/09/2011 2011 AFTA Tackle Show
16/12/2010 G.Loomis NRX Fly Rod Review - 1st Impressions ......
20/10/2010 Shimano Curado G series
19/10/2010 Shimano Stradic Ci 4 - Carbon Infused !
19/10/2010 Shimano 2010 - Stella FE - A Spinning Revolution !
18/10/2010 G.Loomis NRX Rods - The best rods ever built !!!!!!!
18/10/2010 Starlo & Bushys Squidgies - NEW Colours 2010
18/10/2010 Flyfisher Issue 9 - Early Season 2010
18/10/2010 Suzuki Launches NEW DF 60 - 4 Stroke
18/10/2010 Lowrance Sonic Hub & 3.5 Update
18/10/2010 Lowrance LSS-1 Structure Scan
13/03/2009 New Products
  »New Products 

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